Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

The use of digital resources through marketing is an option to be able reach customers, build interactions with customers in real time and finally achieve customer satisfaction. This research intends determine the influence entrepreneurial capabilities on performance Palu, Indonesia. population study amounted 21,696 a total number samples 197 SMEs obtained Yamane Isaac formula. sampling technique this went two stages, namely Area Sampling Technique then Stratified Random Technique. Hypothesis testing used was path analysis Smart-PLS software. results showed that have positive significant effects performance. Furthermore, effect However, less likely mediate relationship between As practical implications, should continue improve their sharpen implementation strategies, order utilize find opportunities create added value for sustainable manner.